average age of girls starting to diet was 14

1990

National eating disorder association reports 10 million american women have eating disorders

1970

average age of girls starting to diet fell to 8

2009

72%

of all women

say they are

STRESSED OUT.

3-6 year old girls start to worry about being fat

insecurity was the number 

one struggle of women surveyed.

americans spend $40-$50 billion dollars a year on dieting and diet related products

80% of women surveyed said they felt worse about themselves after seeing a beauty ad

81% of

TEn-year old

girls are afraid of being fat.

the average american is 

exposed to over 500 ads per day.

50%

7 in 10 girls believe they are not good enough or don't measure up in some way, including their looks, performance in school, and relationships with friends and family members.

OF GIRLS USE UNHEALTHY WEIGHT CONTROL BEHAVIORS

78%

of girls under the age of 17 are UNHAPPY with their bodies.

Ten years ago, plus-size models averaged between size 12-18. The majority of plus-size models today are between size 6-10.

90%

of women want to change at least one aspect of their physical appearance.

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